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Hi, I’m Dana, founder and principal at Dauntless.

I’m a researcher, strategist, and designer with 10+ years of experience across B2C and B2B.

I’ve been called relentlessly curious, disarming, insightful, nurturing, gentle, and an unconventional thinker. I’m not satisfied with status quo, or should be, or has always been. I have a genuine interest in understanding and helping people, and I want to make things work better for the people who inhabit different experiences. I think we owe it to ourselves to create a world that works for us, and abandon anything working against us.

I’m also a wife to the world’s most supportive husband, and a mom to the world’s most tenacious yet adorable toddler. We live and work at the beach in beautiful Monmouth County, New Jersey.